California has become the first state to require large retailers to have gender-neutral classes for products such as toys and toothbrushes – a law pushed by LGBT advocates who say pink and blue marketing reinforces gender stereotypes and Harmful to children.
Gavin Newsom signed new legislation on Saturday that offers a gender-neutral section for large stores to display “fair selections” “whether they have been traditionally marketed to girls or boys.”
The law only pertains to toys and “childcare items,” which include hygiene and teething products.
Only stores with at least 500 employees would be subject to the new law, which does not outlaw traditional boys and girls classes.
State Assemblyman Evan Low, the Democrat who wrote the bill, said he was “incredibly grateful” Newsom signed the bill this year.
“We need to stop stigmatizing what is acceptable to certain genders and let children be children,” Low said. “My hope is that this bill will encourage more businesses in California and the US to avoid reinforcing harmful and outdated stereotypes.”
The initiative was the third time Democrats in the state legislature tried to pass the law, with similar bills failing in 2019 and 2020.
Republicans and some conservative groups fought against the law, arguing that the government should not tell parents how to shop for their children.
post with wires