Wendy’s and Google have struck a deal to use data analytics and artificial intelligence to remind cooks when to flip burgers — as well as track repeat customers, among other tasks.
The partnership will “unlock new customer, restaurant and employee experiences,” the companies said Tuesday.
Wendy’s chief information officer Kevin Vasconi told the Wall Street Journal that Google’s technology is capable of monitoring the grill and reminding cooks to flip burgers.
Vasconi said the system will also use video cameras to see how long lines are at drive-thru windows, telling cooks to throw another basket of french fries into the fryer if things get busy. So said Vasconi.
According to the companies, in addition to making Wendy’s Kitchen more efficient, Google’s technology will also streamline the ordering process for customers.
For example, Wendy’s plans to use voice recognition software to transcribe customer orders into text for cooks and servers. Vasconi told the Journal that this would lead to quicker and more accurate orders.
The paper reported that the technology could also be used to track repeat customers and suggest their favorite food when they return.
“It’s about unlocking that customer data to make it more convenient,” Vasconi said.
Wendy’s and Google did not disclose the terms of the deal. Wendy’s will also have access to Google tools, including BigQuery and Looker, that help companies organize business data and identify trends.
Via BigQuery, Wendy’s will be able to identify how factors such as social media posts, marketing, and even weather affect sales.
For example, according to the Journal, Wendy’s can track how outside temperatures correlate with ice cream demand.